{"id":7461,"date":"2025-01-11T00:55:26","date_gmt":"2025-01-11T00:55:26","guid":{"rendered":"https:\/\/noelbeane.com\/staging\/5285\/?p=7461"},"modified":"2025-01-12T05:36:49","modified_gmt":"2025-01-12T05:36:49","slug":"case-platform-msg","status":"publish","type":"post","link":"https:\/\/noelbeane.com\/staging\/5285\/case-platform-msg\/","title":{"rendered":"Case – Platform Messaging"},"content":{"rendered":"
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Case Study: ClaimSearch Platform Messaging<\/p>\n<\/div><\/div>\n\n\n\n

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\"Verisk<\/figure>\n<\/div>\n\n\n\n

Case IQ<\/p>\n\n\n\n

Sr. Manager UX\/UI Design<\/p>\n\n\n\n

2019<\/p>\n\n\n

CX Strategy<\/a>, <\/span>Human-Centered Design<\/a>, <\/span>Qualitative Coding<\/a>, <\/span>System Thinking<\/a>, <\/span>User Research<\/a><\/div><\/div>\n\n\n\n
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Platform Messaging: Communicating Partnership<\/p>\n\n\n\n

Summary<\/p>\n\n\n\n

When it comes to ClaimSearch, a reliable SaaS product, keeping users in the loop is key\u2014especially during performance hiccups or outages. That\u2019s where in-app messaging shines. It lets us communicate quickly and effectively, ensuring users feel informed and confident even in challenging moments.<\/p>\n\n\n\n

Opportunity<\/p>\n\n\n\n

Before moving to the cloud, we faced frequent outages and poor performance. For our ClaimSearch app, which promised 24\/7 access across devices, communication delays were a major issue. It sometimes took hours\u2014sometimes over a day\u2014to notify users about server problems, often after the issue was already resolved. By leveraging in-app messaging, we\u2019ve eliminated these delays, ensuring real-time updates and a better user experience.<\/p>\n\n\n\n

Challenges<\/p>\n\n\n\n

When using in-app messaging, we had to carefully determine which notifications were important enough to share without risking our brand\u2019s reputation for stability and security. To make this work, we created a clear playbook for prioritizing and managing messages. Plus, we put thought into how these notifications would look to ensure a seamless user experience. It\u2019s all about striking the right balance\u2014keeping users informed while maintaining trust.<\/p>\n\n\n\n

Outcome<\/p>\n\n\n\n

I took charge of finding a better way to communicate with users since email wasn\u2019t cutting it. After thorough research, I chose an in-app messaging tool called Appcues. Once we got it up and running, I quickly mastered its features and created guides to streamline its use. From there, we started using it right away for things like product updates, event announcements, tutorials, compliance alerts, and surveys. The results? Immediate and effective communication that truly engages users.<\/p>\n\n\n\n

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Key Take Aways<\/p>\n\n\n\n

Keeping users in the loop is key. Immediate and effective communication that truly engages users, ensures that they feel informed and confident.<\/p>\n<\/div>\n\n\n\n

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Related Strategies<\/p>\n\n\n\n

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Qualitative Coding<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Case Study: ClaimSearch Platform Messaging Case IQ Sr. Manager UX\/UI Design 2019 Platform Messaging: Communicating Partnership Summary When it comes to ClaimSearch, a reliable SaaS product, keeping users in the loop is key\u2014especially during performance hiccups or outages. That\u2019s where in-app messaging shines. It lets us communicate quickly and effectively, ensuring users feel informed and […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-nb-home","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[27,76,118,81,78],"class_list":["post-7461","post","type-post","status-publish","format-standard","hentry","category-casestudies","tag-cx-strategy","tag-human-centered-design","tag-qualitative-coding","tag-system-thinking","tag-user-research"],"yoast_head":"\nCase - Platform Messaging | Noel Beane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noelbeane.com\/staging\/5285\/case-platform-msg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case - Platform Messaging | Noel Beane\" \/>\n<meta property=\"og:description\" content=\"Case Study: ClaimSearch Platform Messaging Case IQ Sr. Manager UX\/UI Design 2019 Platform Messaging: Communicating Partnership Summary When it comes to ClaimSearch, a reliable SaaS product, keeping users in the loop is key\u2014especially during performance hiccups or outages. 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