{"id":2723,"date":"2024-02-09T18:43:54","date_gmt":"2024-02-09T18:43:54","guid":{"rendered":"https:\/\/noelbeane.com\/staging\/5285\/?p=2723"},"modified":"2025-01-12T05:07:06","modified_gmt":"2025-01-12T05:07:06","slug":"case-qualitative-coding","status":"publish","type":"post","link":"https:\/\/noelbeane.com\/staging\/5285\/case-qualitative-coding\/","title":{"rendered":"Case – Qualitative Coding"},"content":{"rendered":"
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Case Study: Claims Essentials Survey Campaign<\/p>\n<\/div><\/div>\n\n\n\n

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\"Verisk<\/figure>\n<\/div>\n\n\n\n

Verisk Analytics<\/p>\n\n\n\n

Sr. Manager CX Strategy<\/p>\n\n\n\n

2021 – 2023<\/p>\n\n\n\n

<\/div>\n\n\n\n

Unlocking the Power of Customer Feedback<\/p>\n\n\n\n

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Total Responses<\/p>\n\n\n\n

6,000+<\/p>\n\n\n\n

Campaign produce deep pool of customer feedback for analysis.<\/p>\n<\/div>\n\n\n\n

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Response Rate<\/p>\n\n\n\n

6%<\/p>\n\n\n\n

High response rate for Verisk Claims.<\/p>\n<\/div>\n\n\n\n

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Roadmap Initiatives<\/p>\n\n\n\n

10+<\/p>\n\n\n\n

Survey feedback analysis generated 10 roadmap impactful initiatives.<\/p>\n<\/div>\n\n\n

Adaptability<\/a>, <\/span>Collaboration<\/a>, <\/span>Communication<\/a>, <\/span>CX Strategy<\/a>, <\/span>Human-Centered Design<\/a>, <\/span>Ideation<\/a>, <\/span>System Thinking<\/a>, <\/span>User Research<\/a><\/div><\/div>\n\n\n\n
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Qualitative Coding: Unlocking the Power of Customer Feedback<\/p>\n\n\n\n

Summary<\/p>\n\n\n\n

When Verisk Claims introduced their Claims Essentials bundle, we knew customer adoption and conversion would be key. By diving into qualitative coding to analyze customer expectations and perceptions, we gained deeper insights from initial sentiment and data. This approach shaped our marketing strategy and ensured the product resonated with our audience.<\/p>\n\n\n\n

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Opportunity<\/p>\n\n\n\n

To better shape the Claims Essential bundle and set clear success metrics, we needed deeper insights from our audience. Using qualitative coding, we unpacked their expectations and perceptions, helping us pinpoint needs and areas for improvement with precision.<\/p>\n\n\n\n

Challenge<\/p>\n\n\n\n

Overloading customers with too many feedback requests can lead to frustration. It’s crucial to carefully plan how and when we ask for input to ensure it feels meaningful and avoids irritation. Using qualitative coding helps us dig deeper into customer expectations and perceptions, so we can gather insights without overwhelming them.<\/p>\n\n\n\n

Outcome<\/p>\n\n\n\n

For our Claims Essentials product bundle, we crafted a communication plan with a more personal and casual tone, breaking away from the usual style. We strategically scheduled smaller, staggered releases to avoid overwhelming our audience. This approach paid off\u2014response rates were 2% higher than any other Verisk Claims survey, with over 6,000 responses. By analyzing this rich feedback using qualitative coding, we uncovered over 10 key initiatives to enhance engagement and customer acquisition. It\u2019s proof that understanding customer expectations and perceptions can truly drive impactful results.<\/p>\n\n\n\n

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Key Take Aways<\/p>\n\n\n\n

By leveraging qualitative coding and quantitative analysis, we achieved a deeper understanding of customer sentiment and data, enabling us to shape a marketing strategy that resonated with our audience. This approach allowed us to unpack customer expectations and perceptions, precisely identifying their needs and areas for improvement. This analysis demonstrates that comprehending customer expectations and perceptions can drive meaningful and impactful results.<\/p>\n<\/div>\n\n\n\n

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Related Strategies<\/p>\n\n\n\n

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Survey Touch Points<\/a><\/div>\n\n\n\n
Qualitative Coding<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Case Study: Claims Essentials Survey Campaign Verisk Analytics Sr. Manager CX Strategy 2021 – 2023 Unlocking the Power of Customer Feedback Total Responses 6,000+ Campaign produce deep pool of customer feedback for analysis. Response Rate 6% High response rate for Verisk Claims. Roadmap Initiatives 10+ Survey feedback analysis generated 10 roadmap impactful initiatives. Qualitative Coding: […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-nb-home","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[77,79,80,27,76,82,81,78],"class_list":["post-2723","post","type-post","status-publish","format-standard","hentry","category-casestudies","tag-adaptability","tag-collaboration","tag-communication","tag-cx-strategy","tag-human-centered-design","tag-ideation","tag-system-thinking","tag-user-research"],"yoast_head":"\nCase - Qualitative Coding | Noel Beane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noelbeane.com\/staging\/5285\/case-qualitative-coding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Case - Qualitative Coding | Noel Beane\" \/>\n<meta property=\"og:description\" content=\"Case Study: Claims Essentials Survey Campaign Verisk Analytics Sr. Manager CX Strategy 2021 – 2023 Unlocking the Power of Customer Feedback Total Responses 6,000+ Campaign produce deep pool of customer feedback for analysis. 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Response Rate 6% High response rate for Verisk Claims. Roadmap Initiatives 10+ Survey feedback analysis generated 10 roadmap impactful initiatives. Qualitative Coding:…","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/posts\/2723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/comments?post=2723"}],"version-history":[{"count":29,"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/posts\/2723\/revisions"}],"predecessor-version":[{"id":7646,"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/posts\/2723\/revisions\/7646"}],"wp:attachment":[{"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/media?parent=2723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/categories?post=2723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/noelbeane.com\/staging\/5285\/wp-json\/wp\/v2\/tags?post=2723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}