{"id":146,"date":"2023-07-20T16:47:12","date_gmt":"2023-07-20T16:47:12","guid":{"rendered":"https:\/\/noelbeane.com\/staging\/5285\/?p=146"},"modified":"2025-01-11T17:47:19","modified_gmt":"2025-01-11T17:47:19","slug":"strategy-cx-drivers","status":"publish","type":"post","link":"https:\/\/noelbeane.com\/staging\/5285\/strategy-cx-drivers\/","title":{"rendered":"Strategy &#8211; CX Drivers"},"content":{"rendered":"<div class=\"n2_clear\"><ss3-force-full-width data-overflow-x=\"body\" data-horizontal-selector=\"body\"><div class=\"n2-section-smartslider fitvidsignore  n2_clear\" data-ssid=\"9\"><div id=\"n2-ss-9-align\" class=\"n2-ss-align\"><div class=\"n2-padding\"><div id=\"n2-ss-9\" data-creator=\"Smart Slider 3\" data-responsive=\"fullwidth\" class=\"n2-ss-slider n2-ow n2-has-hover n2notransition  \">\n        <div class=\"n2-ss-slider-1 n2_ss__touch_element n2-ow\">\n            <div class=\"n2-ss-slider-2 n2-ow\">\n                                                <div class=\"n2-ss-slider-3 n2-ow\">\n\n                    <div class=\"n2-ss-slide-backgrounds n2-ow-all\"><div class=\"n2-ss-slide-background\" data-public-id=\"1\" data-mode=\"fill\"><div data-gradient=\"horizontal\" data-color-start=\"RGBA(133,11,118,1)\" data-color-end=\"RGBA(47,1,83,1)\" style=\"background:linear-gradient(to right, RGBA(133,11,118,1) 0%,RGBA(47,1,83,1) 100%);\" class=\"n2-ss-slide-background-color\"><\/div><\/div><\/div>                    <div class=\"n2-ss-slider-4 n2-ow\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1200 400\" data-related-device=\"desktopPortrait\" class=\"n2-ow n2-ss-preserve-size n2-ss-preserve-size--slider n2-ss-slide-limiter\"><\/svg><div data-first=\"1\" data-slide-duration=\"0\" data-id=\"28\" data-slide-public-id=\"1\" data-title=\"NB Home Slide 2\" class=\"n2-ss-slide n2-ow  n2-ss-slide-28\"><div role=\"note\" class=\"n2-ss-slide--focus\" tabindex=\"-1\">NB Home Slide 2<\/div><div class=\"n2-ss-layers-container n2-ss-slide-limiter n2-ow\"><div class=\"n2-ss-layer n2-ow n-uc-5X2d8hUQc1lU\" data-sstype=\"slide\" data-pm=\"default\"><div class=\"n2-ss-layer n2-ow n-uc-9OqhavnbkDDQ\" data-pm=\"default\" data-sstype=\"content\" data-hasbackground=\"0\"><div class=\"n2-ss-section-main-content n2-ss-layer-with-background n2-ss-layer-content n2-ow n-uc-9OqhavnbkDDQ-inner\"><div class=\"n2-ss-layer n2-ow n2-ss-layer--block n2-ss-has-self-align n-uc-go0gaCzGY1AV\" data-pm=\"normal\" data-sstype=\"row\"><div class=\"n2-ss-layer-row n2-ss-layer-with-background n-uc-go0gaCzGY1AV-inner\"><div class=\"n2-ss-layer-row-inner \"><div class=\"n2-ss-layer n2-ow n-uc-DXFvNVikKxCw\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-DXFvNVikKxCw-inner\"><div class=\"n2-ss-layer n2-ow n-uc-1BbOiZU4ZXIc\" data-pm=\"normal\" data-sstype=\"layer\"><\/div><div class=\"n2-ss-layer n2-ow n-uc-HXDaDrkbDi1e\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\" n2-ss-item-image-content n2-ss-item-content n2-ow-all\"><img loading=\"lazy\" decoding=\"async\" id=\"n2-ss-9item2\" alt=\"\" class=\"skip-lazy jetpack-lazy-image\" width=\"360\" height=\"360\" data-skip-lazy=\"1\" src=\"\/\/noelbeane.com\/staging\/5285\/wp-content\/uploads\/2024\/02\/wordpress_hero_360x360_strategy_v3.png\" \/><\/div><\/div><\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-LOavFrEO0paf\" data-pm=\"default\" data-sstype=\"col\"><div class=\"n2-ss-layer-col n2-ss-layer-with-background n2-ss-layer-content n-uc-LOavFrEO0paf-inner\"><div class=\"n2-ss-layer n2-ow n-uc-KutVGAGR1LpB\" data-pm=\"normal\" data-sstype=\"layer\"><\/div><div class=\"n2-ss-layer n2-ow nb-home-hero-desc-heading n-uc-f52uVjhE8cmE\" data-pm=\"normal\" data-sstype=\"layer\"><div id=\"n2-ss-9item4\" class=\"n2-font-7d8f4096c8aafd8a9fe4542f0c41a6db-hover   n2-ss-item-content n2-ss-text n2-ow\" style=\"display:block;\">CX Drivers<\/div><\/div><div class=\"n2-ss-layer n2-ow n-uc-cppifvubaZgO\" data-pm=\"normal\" data-sstype=\"layer\"><div class=\"n2-ss-item-content n2-ss-text n2-ow-all\"><div class=\"\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>                    <\/div>\n\n                                    <\/div>\n            <\/div>\n        <\/div>\n        <\/div><ss3-loader><\/ss3-loader><\/div><\/div><div class=\"n2_clear\"><\/div><\/div><\/ss3-force-full-width><\/div>\n\n\n<div class=\"nb-post-header-container wp-block-uagb-container uagb-block-4da5863f alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<p class=\"nb-post-header\">Strategy: CX Drivers<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"nb-post-2-col-container wp-block-uagb-container uagb-block-aad1f38d alignfull uagb-is-root-container\"><div class=\"uagb-container-inner-blocks-wrap\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"nb-col-left-cta-container wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:70%\">\n<p class=\"nb-post-sub-section-h1\">CX Drivers<\/p>\n\n\n\n<p class=\"nb-post-sub-section-h2\">Monitor The Moments that Matter<\/p>\n\n\n\n<p class=\"nb-post-sub-section-body\">Monitoring the metrics that drive negative and positive experiences is key to maintaining a healthy customer experience.<\/p>\n\n\n\n<p class=\"nb-post-sub-section-body\">Understanding the overall health of your customer experience goes beyond monitoring NPS scores. A single survey that is published once or twice a year does not paint a true picture of customer satisfaction. It is a first step on the journey to understanding the perceptions of your customers.<\/p>\n\n\n\n<p class=\"nb-post-sub-section-h2\">How does it work?<\/p>\n\n\n\n<p class=\"nb-post-sub-section-body\">To truly understand what you are doing well and what you are doing wrong requires deeper analysis. We need to identify the moments that matter. The moments where an interaction or experience turned a promoter into a detractor and vice versa. These specific moments are often lost in customer support call notes or transcripts from a sales team call. Emails and calls with Account Executives can also miss the exact moment that may have resulted in negative or positive feedback.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nb-detractor-container wp-block-uagb-container uagb-block-96a6f5af\">\n<p class=\"nb-detractor-header\">Detractors<\/p>\n\n\n\n<p class=\"nb-detractor-body\">Moments that LOWER customer satisfaction<\/p>\n\n\n\n<ul class=\"nb-detractor-list wp-block-list\">\n<li class=\"\">outages<\/li>\n\n\n\n<li class=\"\">slow response<\/li>\n\n\n\n<li class=\"\">Unanswered Inquiry<\/li>\n\n\n\n<li class=\"\">No Access<\/li>\n\n\n\n<li class=\"\">Confusing Navigation<\/li>\n\n\n\n<li class=\"\">Poor data quality<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"nb-promoter-container wp-block-uagb-container uagb-block-52ba814a\">\n<p class=\"nb-promoter-header\">Promoters<\/p>\n\n\n\n<p class=\"nb-promoter-body\">Moments that RAISE customer satisfaction<\/p>\n\n\n\n<ul class=\"nb-promoter-list wp-block-list\">\n<li class=\"\">Always available<\/li>\n\n\n\n<li class=\"\">Fast service<\/li>\n\n\n\n<li class=\"\">Prompt response<\/li>\n\n\n\n<li class=\"\">Secure Transaction<\/li>\n\n\n\n<li class=\"\">Quality Data<\/li>\n\n\n\n<li class=\"\">Intuitive Navigation<\/li>\n\n\n\n<li class=\"\">Helpful Training<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"nb-post-sub-section-body\">Once we can identify how we are performing in those moments we can start to build a strategy and roadmap for enhancement or correction.<\/p>\n\n\n\n<ul class=\"nb-post-sub-section-body-list wp-block-list\">\n<li class=\"\">How long does it take to resolve a customer&#8217;s request?<\/li>\n\n\n\n<li class=\"\">How many outages did we experience this month?<\/li>\n\n\n\n<li class=\"\">How many times have we spoken to this customer this year?<\/li>\n<\/ul>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<p class=\"nb-post-sub-section-body\">These are important questions that help explain a why a customer is dissatisfied with our service. However they are often difficult to identify call transcripts or notes. As a result we need to create methods to monitor these moments.<\/p>\n\n\n\n<p class=\"nb-post-sub-section-body\">This type of reporting is called a CX Driver index. We can plug into many organizational resources and pull this together into a single report. Once that is matured we can add analytics to identify when certain thresholds are met that will alert us to satisfactory performance.<\/p>\n\n\n\n<div class=\"nb-key-points-container wp-block-uagb-container uagb-block-0f90c20d\">\n<p class=\"nb-key-points-header\">Key Take Away<\/p>\n\n\n\n<p class=\"nb-key-points-body\">Common data sources:<\/p>\n\n\n\n<ul class=\"nb-key-points-list wp-block-list\">\n<li class=\"\">Salesforce<\/li>\n\n\n\n<li class=\"\">Behavior Analytics<\/li>\n\n\n\n<li class=\"\">Onboarding and Training Modules<\/li>\n<\/ul>\n<\/div>\n\n\n\n<p class=\"\"><\/p>\n\n\n\n<div class=\"nb-page-divider wp-block-uagb-container uagb-block-6b9fc6ce\"><\/div>\n\n\n\n<p class=\"\">Related Cases<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"nb-button-normal wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/noelbeane.com\/staging\/5285\/case-cx-drivers\/\">Verisk CX Drivers<\/a><\/div>\n<\/div>\n\n\n\n<p class=\"\"><\/p>\n<\/div>\n\n\n\n<div class=\"nb-col-right-cta-container wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:30%\">\n<p class=\"nb-col-right-cta-tagline\">The ROI of Design<\/p>\n\n\n\n<div class=\"nb-col-right-cta-metric-container wp-block-uagb-container uagb-block-d83a3b03\">\n<p class=\"nb-col-right-cta-metric-title\">Conversion<\/p>\n\n\n\n<p class=\"nb-col-right-cta-metric-value\">94%<\/p>\n\n\n\n<p class=\"nb-col-right-cta-metric-desc\">of a user&#8217;s first impressions are design related<\/p>\n<\/div>\n\n\n\n<div class=\"nb-col-right-cta-metric-container wp-block-uagb-container uagb-block-affb9322\">\n<p class=\"nb-col-right-cta-metric-title\">Loyalty<\/p>\n\n\n\n<p class=\"nb-col-right-cta-metric-value\">75%<\/p>\n\n\n\n<p class=\"nb-col-right-cta-metric-desc\">judge a company&#8217;s credibility based on design<\/p>\n<\/div>\n\n\n\n<div class=\"nb-col-right-cta-metric-container wp-block-uagb-container uagb-block-06db4c84\">\n<p class=\"nb-col-right-cta-metric-title\">Retention<\/p>\n\n\n\n<p class=\"nb-col-right-cta-metric-value\">88%<\/p>\n\n\n\n<p class=\"nb-col-right-cta-metric-desc\">of users are less likely to return to a website after a bad user experience<\/p>\n<\/div>\n\n\n<div class=\"taxonomy-post_tag nb-case-sidebar-tags-container wp-block-post-terms\"><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/adaptability\/\" rel=\"tag\">Adaptability<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/agile\/\" rel=\"tag\">Agile<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/collaboration\/\" rel=\"tag\">Collaboration<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/communication\/\" rel=\"tag\">Communication<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/cx-strategy\/\" rel=\"tag\">CX Strategy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/design-systems\/\" rel=\"tag\">Design Systems<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/design-thinking\/\" rel=\"tag\">Design Thinking<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/human-centered-design\/\" rel=\"tag\">Human-Centered Design<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/ideation\/\" rel=\"tag\">Ideation<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/interaction-design\/\" rel=\"tag\">Interaction Design<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/journey-mapping\/\" rel=\"tag\">Journey Mapping<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/lean-thinking\/\" rel=\"tag\">Lean Thinking<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/management\/\" rel=\"tag\">Management<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/predictive-analytics\/\" rel=\"tag\">Predictive Analytics<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/problem-solving\/\" rel=\"tag\">Problem-Solving<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/prototyping\/\" rel=\"tag\">Prototyping<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/system-thinking\/\" rel=\"tag\">System Thinking<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/user-research\/\" rel=\"tag\">User Research<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/ux-strategy\/\" rel=\"tag\">UX Strategy<\/a><span class=\"wp-block-post-terms__separator\">, <\/span><a href=\"https:\/\/noelbeane.com\/staging\/5285\/tag\/visual-design\/\" rel=\"tag\">Visual Design<\/a><\/div><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Strategy: CX Drivers CX Drivers Monitor The Moments that Matter Monitoring the metrics that drive negative and positive experiences is key to maintaining a healthy customer experience. Understanding the overall health of your customer experience goes beyond monitoring NPS scores. A single survey that is published once or twice a year does not paint a [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-nb-home","format":"standard","meta":{"nf_dc_page":"","_uag_custom_page_level_css":"","_swt_meta_header_display":false,"_swt_meta_footer_display":false,"_swt_meta_site_title_display":false,"_swt_meta_sticky_header":false,"_swt_meta_transparent_header":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[77,65,79,80,27,31,60,76,82,83,36,89,105,85,84,69,81,78,86,23],"class_list":["post-146","post","type-post","status-publish","format-standard","hentry","category-strategy","tag-adaptability","tag-agile","tag-collaboration","tag-communication","tag-cx-strategy","tag-design-systems","tag-design-thinking","tag-human-centered-design","tag-ideation","tag-interaction-design","tag-journey-mapping","tag-lean-thinking","tag-management","tag-predictive-analytics","tag-problem-solving","tag-prototyping","tag-system-thinking","tag-user-research","tag-ux-strategy","tag-visual-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Strategy - CX Drivers | Noel Beane<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/noelbeane.com\/staging\/5285\/strategy-cx-drivers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strategy - CX Drivers | Noel Beane\" \/>\n<meta property=\"og:description\" content=\"Strategy: CX Drivers CX Drivers Monitor The Moments that Matter Monitoring the metrics that drive negative and positive experiences is key to maintaining a healthy customer experience. 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