NBC Universal Archives

NBC Archive is my most successful work at NBC Universal. This project began as a business request to find new channels to monetize the over 80 years of archival footage. My role as Creative Director called for full exploration to define a new innovative and engaging experience to expose this content to a larger audience. I was required to research platform technology and provide best options for the framework of delivery. As well I was tasked as usual to define branding, user and customer experience. This is a great example of successful application of the complete tool set of a Creative Director.