NBC Digital Games

One of the challenges as Creative Director for a a brand such as NBC Universal which has such extensive history and legacy of strong creative content is to find creative solutions that expose this content to new audiences and help expand the brand.  During my time in this position there was growing engagement with online gaming as a result we decided to explore engagement opportunities using games as a delivery vehicle for this content. The examples here are strong examples of the projects I led as Creative Director to grow the brands through creative and engaging interactions.
Develop concepts for online games and platform for delivery. Game story and content derived directly from on-air properties, driving engagement to NBC Video Library. Delivery platform to encourage further engagement in characters.