ClaimSearch UX Messaging

The Language of Partnership

To reinforce the business promise of partnership with ClaimSearch customers, a great deal of focus was given to the user experience of the following key messaging touch points.

More than 60% of ClaimSearch users arrive from a proprietary claim system. This means that the most impactful first impression is our presentation of the matching claim. This requires clear communication and tutorials for ease of use. 

The What’s New widget is visible on the home landing page, and provides a space for new feature announcements, event related news and other marketing campaign messaging.

Event Based Messaging

The implementation of a platform messaging system (Appcues) empowered the team to post near real time messaging to users without the expense of development team or disturbance to the PMO roadmap.

Product Messaging

This messaging platform also enabled the team to post messaging based on click events and other user behavior.

The Customer Feedback Module

To embrace a customer first culture we needed to develop the listening posts to capture that feedback and the workflows to manage that communication (Close The Loop, Feedback Management, etc.).

Alerts and Notifications

ClaimSearch is fully integrated in multiple proprietary claim systems within our customers environment. This necessitates an importance on notifications within those systems. 

Product Integrations

ClaimSearch is an active partner with their customers. There are multiple integrations of ClaimSearch features within proprietary claim systems of larger customers. These integrations require close collaboration with customer design and development teams.